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Kodak Generating Films and Analog Cameras

Kodak announced that it had relaunched Kodak Ektachrome Film products in late January. This historic announcement after the closure of the company by Kodak since March 1, 2012.

Kodak Ektachrome Film, a celluloid film commonly used by photographers and analog cameramen, produces photographs or color images that have their own taste rather than digital products.

Why is Kodak reviving celluloid film against the rise of digital cameras?

The answer is none other than the increase in sales of celluloid film. In a statement quoted by PetaPixel, Kodak said that "sales of professional film photographs have increased in recent years, with photographers and fans repackaging artistic control through a manual process."

The lens, the availability of the legendary celluloid film, will be available in the fourth quarter of 2017.

Kodak will release Ektachrome for analog camera users as well as for analog video camera users. The Kodak plant in New York, United States, will produce Ektachrome for the video world, while the Kodak factory in the United Kingdom will produce Ektachrome for the world of photography. The return of Kodak Ektachrome will inspire many people to remember the product and will of course offer a different artistic perspective to the new generation of photographers or videographers.

In 1997, as Photography Life proclaimed, analog camera sales peaked. Statista noted that sales of analog cameras have declined. In 2003, analog cameras were even more efficient than digital cameras: 57 million analog cameras were sold and only 50 million were sold the same year. But a year later, the sale of analog cameras has been surpassed by digital cameras. At that time, sales of digital cameras reached 76 million units, compared to analog cameras that only sold 43 million. Planned, analog cameras are only memories of the future.

But in reality, analog photography and analog videography are not really dead.

For this reason, Kodak always dares to issue celluloid film products to support them. As Film Maker magazine proclaimed in 2014, at least 39 Hollywood films still used analog cameras and celluloid films to record the actions of actors who played.

Jurrasic World, Specter and Batman vs. Superman: Down of Justice are great movies that still use cellulosic tape in the production process. According to John Schwartman, a Hollywood worker quoted by Film Maker magazine, "There are currently 11 films totaling more than $ 100 million in filming and preparation for London, seven of which are films (celluloid / analog)."

Based on Stephenfollow.com, many Hollywood movies still using analog cameras are due to a "realism" impossible to replace with a digital camera. In 2010-2015, they calculated data via the IMDB or Internet Movie Database, claiming that only 33% of war-themed movies used digital cameras in the production process.

In addition, war-themed films prefer analog cameras.

The "old school" effect is the reason for war-themed films, preferring to use analog cameras. In addition, Hariz Zambarloukos, a director of photography in Hollywood, said: "I remember the movies I watched and liked them (analog films)". The nostalgic effects, which will occur when using analog cameras.

However, some themes are much better suited to digital cameras than analog cameras. Nearly 77% of sci-fi-themed movies use digital cameras in the production process. This is influenced by the assumption that science fiction is a cinematographic technology. And digital cameras are the good way for that. In the world of photography, analog cameras are also often used. Lomography is the source. The lomographic camera presents the effects of nostalgia and learning by using a self-adhesive tape and various types of chemicals to produce a photo.

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